You have probably seen it many times: a cheerful cartoon crocodile inside a circle. The Crocs logo is one of the most recognisable symbols in casual footwear. It tells the story of the brand’s name, and it can also help you check whether a pair is genuine.
In this guide
What Does the Crocs Logo Look Like?
The current Crocs logo shows a friendly crocodile inside a round emblem. Usually only the crocodile’s head and upper body appear, including its front paws. The word “crocs” is often written in lowercase letters below the emblem.
The logo is most often shown in black and white, but it also appears in other colours, including a bright green version.
Why a Crocodile?
The crocodile comes from the brand’s name. Crocs is short for crocodiles, and the name is often linked to the animal’s ability to move between land and water, just like the original boating clog. Our guide on what Crocs stands for explains the name in more detail.
How the Logo Has Changed
The first Crocs logo, from the brand’s early days in 2002, looked quite different. It showed a green, smiling crocodile beside the brand name written in capital letters, along with the tagline “Get a Grip”.
The brand later moved to the circular emblem and lowercase wordmark that people recognise today. The newer design is simpler and works well on small spaces, such as the rivets on a clog.
Where the Logo Appears on Crocs
On many classic clogs, the logo appears on the two round rivets that hold the heel strap in place. It may also appear on the footbed, the packaging and the hang tag.
Imagine checking a new pair of Classic Clogs before wearing them. You look at the side of the heel strap and see the small crocodile on each rivet. That simple detail is one of the first things many buyers check.
Can the Logo Prove a Pair Is Genuine?
The logo is a helpful sign, but it is not proof on its own. Some copies try to imitate it. The best way to buy genuine Crocs is to combine several checks: buy from Crocs or a trusted retailer, look at the overall quality, check the packaging and make sure the price is realistic.
Our guide on how to tell original Crocs from fake Crocs explains these checks step by step, and our guide to crocs original explains what makes a pair authentic.
The Logo and Collaborations
On some collaboration pairs, the Crocs logo appears alongside the partner’s branding, for example on the footbed or strap. Our guide to popular Crocs collaborations looks at some of these partnerships.
Final Thoughts
The Crocs logo is a friendly crocodile that reflects the brand’s water-loving roots. It has evolved from a playful early design to a simple circular emblem, and it remains a useful detail when checking your Crocs.
Have you ever checked the rivets on your Crocs for the crocodile logo?
