Behind every pair of Crocs is a company with a surprising story. Crocs, Inc. started with a single boating clog and grew into a global footwear business with its own materials, charm brand and second shoe label. Here is a simple guide to the company behind the famous clog.
In this guide
What Is Crocs, Inc.?
Crocs, Inc. is an American footwear company that designs and sells Crocs shoes and accessories. It is headquartered in Broomfield, Colorado, and its shares trade on the Nasdaq under the ticker CROX. Our guide to Crocs stock explains the basics of its shares.
The Company’s Brands
Crocs, Inc. reports two main brands. The Crocs Brand includes clogs, sandals, slides and other footwear, plus Jibbitz charms. The HEYDUDE Brand, a casual shoe label, joined the company in 2022.
The company describes clogs, sandals and Jibbitz charms as key product pillars for the Crocs Brand. Our guide to what Jibbitz charms are explains how the charm business became part of Crocs.
The Material Behind the Brand
One of the company’s most important assets is Croslite™, which it describes as its proprietary closed-cell resin material. Croslite is the primary material in the vast majority of Crocs Brand footwear. Our guide to what Croslite is explains why it matters.
How Crocs, Inc. Makes Its Shoes
Crocs, Inc. designs its products but relies on third-party manufacturers outside the United States to produce them. For the Crocs Brand, Vietnam is the largest production country, with other production in countries such as China, Indonesia, India and Mexico. Our guide on where Crocs are made covers this in more detail.
How the Company Grew
Crocs began in 2002 when three friends from Colorado launched a foam boating clog. The company bought Foam Creations, the Canadian company behind the original design, in 2004, went public in 2006 and bought Jibbitz the same year.
Over time, the company expanded into new styles, markets and collaborations. Our guides on who invented Crocs and when Crocs were invented tell that story in more detail.
Why the Company Matters to Shoppers
Imagine you are deciding between a genuine pair of Crocs and a cheaper lookalike. Knowing that Crocs, Inc. controls its own material and design standards helps explain why genuine pairs feel consistent. It also explains why buying from trusted sellers matters. Our guide on how to tell original Crocs from fake Crocs can help.
Final Thoughts
Crocs, Inc. is the Colorado-based company behind Crocs footwear, Jibbitz charms and the HEYDUDE brand. From a single boating clog to a global business, its story shows how a simple, comfortable idea can grow into something much bigger.
Did you know the company behind Crocs also owns HEYDUDE?
